Sony AXN Brand Guidelines A 128pp manual destined to land in the hands of art directors at television networks in over 51 countries worldwide. Designed to cover the visual re-branding of Sony's international television network AXN, which broadcasts (and re-broadcasts) programs like CSI, House, and LOST, in addition to film library of Sony Pictures Entertainment. The manual also had to explain the subjective customization tool-kit available to each network that allowed them to create a unique look appropriate to their region. Covering On-Air, Off-Air, and Print materials, graphical and typographic cues used throughout reflect the station's new visual presence. Designed with |
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