Projects Ring Spotlight Cam JP

Ring Spotlight Cam
JP Launch

Art Direction, Design
2022-2023

Ring is an Amazon Company focused on security cameras for use at home or commercial locations. In 2022, the Ring Spotlight Cam (battery) model prepared for launched for the JP market. In addition to the existing video and still image capture, the Spotlight Camera also features motion detection lighting for both security and visibility around your property.

In order to convey the key features of this device, our team collaborated with the Ring JP team to plan realistic scenarios in which customers could clearly see benefits of the device in their daily lives. To this end, a montage video concept developed, depicting the same doorstep scene over the course of day: a child returning from school, a parent returning from work, an "unexpected guest" in the evening, and an early morning Newspaper Delivery. Additional supporting video featured a car port setting, showcasing the devices spotlight brightness, and benefit beyond recording capabilities. Fon-location still and video shooting.

Created at Amazon with the JP Ring and JPVX teams. Photo and Video shoot coordination and production with Hakuhodo.