Archive Bus Stop Boutique

Bus Stop Boutique

Art Direction, Design, Photography
2007

A store identity developed for Elena Brennan, the owner of this Philadelphia-based shoe boutique. Wanting to convey the atmosphere recalled so fondly from her youth in London, Elena hoped to bridge a distinctly British heritage with the store's location in the United States.

The business cards, letterhead and signage all employ layering which only register a full mark when viewedwith the intended degree of transparency. In that way, the identity expresses ideas related to memory, recall, reminiscence, reflection and fading. Further pushing the construct, the core circle and bar shapesare also completely separated for use on bags, postcards and receipts.

Window displays were also developed to foster collaboration with local and international artists, rotating on a regular basis.

Designed with Allan Espiritu at gdloft