Archive Uniqlo Moscow

Uniqlo Moscow
Store Opening and Renewal

Art Direction, Design
2015, 2017

Branded launch of the first store in the heart of Moscow, Russia, and again during a renewal opening campaign in 2017.

During the renewal opening in 2017, both Moscow and St. Petersburg stores featured a local cast campaign photoshoot. In Moscow, to align with the shoot, a graphic pattern was also created for use in OOH, in-store, and events leading up to the reopening.