Archive Uniqlo St. Petersburg
Uniqlo St. Petersburg
Store Opening and Renewal
Art Direction, Design
2015, 2017
Branded launch of the first store in St. Petersburg, Russia, in 2015, and renewal opening campaign in 2017.
During the renewal opening in 2017, a local cast campaign photoshoot was held and mixed with architectural highlights of the city. The campaign was used throughout OOH in the City, as well as in the store itself.